Audi launched the Q5 SUV in the US with the Q5 Experience, a ride-and-drive multimedia road trip across America. Digital Kitchen was called by Factory Design Labs to create a 360 degree projection as part of the Q5 Experience. Monovich joined the D.K. party as a freelance creative director on the project, and wrangled the diverse visuals into a seamless wrap-around story of the Audi brand and lifestyle.
