Brian Douglas Hayes's profile

Target: Back-to-College

One of many presentations I created for Target, this is a loop designed to be played during one of Target's corporate events. The audience was primarily made up of corporate team members and marketing partners, so this loops was created to celebrate and educate team members about Target's successful Back-to-College campaign that year. 
I'm particularly happy with some of the animations I created for this show; I improvised a way for products to "pop in" to the catalog pages to liven up what would normally be a boring, static page. Constant motion made the presentation more engaging, especially important for a loop which may not be seen right from the start.
Target Corporation
Creative Director: Kim Aldrin
Art Director: Kris Rakowski
Designer: Brian Douglas Hayes
Target: Back-to-College
Published:

Target: Back-to-College

Presentation loop for Target Back-to-College show

Published: