ECPAT International is a global network of non-governmental organisations working together for the elimination of child prostitution, child pornography and the trafficking of children for sexual purposes. It seeks to ensure that children everywhere enjoy their fundamental rights free and secure from all forms of commercial sexual exploitation.
In the ECPAT network there are 80 local organisations in 75 countries all over the world. The italian group, ECPAT Italia focus all his projects and attention on the situation of cambodian children.
Client: ECPAT Italia
Year: 2015
The first step was to redesign the international logo, we want to increase its general harmony but without changing totally its original form, which can cause loss of recognition.
Restyling of the original logo:
The second step was to show the public in a direct way the purposes of ECPAT Italy. For the advertising campaign we decided to complement our logo by adding a phrase “Progetto Cambogia” (Project Cambodia).
Redesign of ECPAT Italia website.
The new design is similar to ECPAT International website, for greater consistency in the coordinate image.
The concept of the advertising campaign is to create a link between the individual donor and the helped child. This is not a direct distance adoption, but a group of people which together can help a child. The project of ECPAT Italy deals with foster education and for this reason children are portrayed in the school environment. With a small contribution each of us can provide the school supplies such as pens, notebooks, pencils and together we can improve and education system and give them a chance to have a better life.
Claims are:
Imparo. Grazie a te. (I learn. Thank you.)
Attento. Grazie a te. (Careful. Thank you.)
Primo giorno di scuola. Grazie a te. (First day of school. Thank you.)
In our advertising campaign we create two different layouts for every item, one horizontal and one vertical. They can work perfectly as newspaper or magazine's ads. We create also and ads banner for an adoption websites.
Landscape advertising:
Portrait advertising:
The Twitter profile and Facebook page showing the advertising campaign:
