While working at Possible Worldwide I pitched an aggressive challenge to our client. Not only were we on task to redesign their entire web property, but myself and the greater team were also convinced that they needed an innovative solution to serve content to their user, mom. The client was in approval of our direction, but requested we maintain a focus on product and site registration. I presented a site that utilized an advanced content management solution, that would serve personalized content, products and services to mom in a rich and graphical UI. 
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