Women can order condoms online on the website, designed as a digital condom machine.
It will connect to facebook to assure it is a female:
It will connect to facebook to assure it is a female:
Real machines are going to be placed inside female restrooms and stickers attached to nearby signs:
At drugstores Durex will launch discreet condom packages for women, designed as make-up cases:
Print ads and outdoors also are going to integrate the campaign: