Emotions are not bought. They're conquered with engaging stories. But with so many stories it's easy to get lost in white noise.So without firing off blanks, we went about a way of communicating Soundsonary's feel for sound to give its brand visual meaning.

 

Soundsonary is a new audio branding agency based in London and Milan. They create the sound themes for brands to own and be associated with.

 

The Soundsonary identity needed to communicate audio branding and the person.ity of its founders. The idea is inspired by the 70s iconic Rollingstone magazine header. We used the treble clef to stress the essense that sets the rules and treatment of any piece of music to follow. The dolphin insted was an interpretation of the sonic soundwaves that dolphins can hear and communicate with, which sounded good to us.