Amazon Swag
The Swag program was created to incentivize associates by rewarding them with apparel, gift cards, game tickets, etc. These designs sought to both recognize accomplishments as well as provide stylish apparel that could be used inside and outside the workplace.
Top Performer logo for the associate with the best production metrics in a given week. Logo was placed on a hat.
Branding of the managers within the facility. Elements designed to be interchangeable for different forms of apparel.
Graphic designed around the importance of the barcode within a fulfillment center.
Pin design to recognize associates who had spent two years with the company.
Logo for the Associate Idea Exchange, a program designed to allow associates to share process improvement ideas with the site leadership team.
Department Icons
Each department was assigned an icon representing their role within the larger Amazon Fulfillment umbrella. As managers transferred between departments, they were awarded a patch to display time spent in a certain role.
Amazon Loss Prevention
The NAFC (North American Fulfillment Centers) logo for internal branding and promotion.
Amazon Micro Studios
Amazon micro studios are small photography studios placed within Fulfillment centers to produce product images for Amazon.com. This logo was produced to brand these studios and increase department visibility inside and outside Amazon.
