IdeaX is a big social project ruled by Nescafe 3in1.
The goal is to make students' fixed ideas come true.
Students upload their ideas to the site, and after some rounds of contest three winners appear. Winners get 50 000 hryvnas for implementation of their dreams.
The goal is to make students' fixed ideas come true.
Students upload their ideas to the site, and after some rounds of contest three winners appear. Winners get 50 000 hryvnas for implementation of their dreams.
About 1000 ideas were uploaded to the site http://ideax-nescafe.com.ua/.
Video rotated on MTV Ukraine.
Posters were placed in universities and student campuses.
We made special stick designs to promote IdeaX through customers.
Leaflet was small so people could use it like a cheat sheet.
And the stickers to paste on the walls, laptops, foreheads etc.
