This campaign would target woman that were close with a man with a scruffy beard. The campaign would be advertised on Tumblr with promoted and pinned ads and ads in woman's magazines.  This would direct them to post their stories about their frustrations on Tumblr. Once they did they would get a 'secret' link that would give them a chance to sign up for a strategy that would help them tame their man's scruff. This would give them samples to make them come back for more.