Movistar was the mobile phone that sponsored Colombian Football Team during the Football World Cup 2014 in Brazil.
Text from the banner: Our team reflects the millions of heartbeats that want to dance to the rhythm of the samba.
Campaign to reduce the amount of printed-paper and contribute to the Planet. It was promoted more during Earth Day.
Pop-up text: Did you know that more than 7 million tons of physical mail are produced each year, and that 40% goes to the trash without even opening it?
Donate your physical bill and get it digital. Lets celebrate The Earth Day together.
Additionally, the brand ran with parallel campaigns about new cell phones and their sponsorship to the cycling team.
