U.S.S. Enterprise Putter and Limited Edition Packaging

The U.S.S. Enterprise NCC-1701 Putter by Golfsmith - 2007

Responsibilities:
• Art Direction
• Design & Production Art of supporting products
• Design & Concept of Limited Edition Packaging
• Design & Production Art of supporting products and display for the Limited Edition product
• Design & Production Art of supporting in-store signage

Limited Edition Putter Cover

Limited Edition version of the putter had a laser etched face with the edition number etched above the total series number 1701.

Left: Store display on the putting green with supporting signage. Center/Right: Chance to win signage for the Limited Edition version of the putter. Signage mock-up to show scale and type of signage.

Packaging concept art with dimensions and product assembly diagram.

Project objectives:
• Determine the sole graphics and provide the logo layout for the sole of the U.S.S. Enterprise Putter.
• Design a supporting putter grip for the product to be sold separately and included on the assembled putters.
• Concept and design the packaging and supporting elements for the Limited Edition version of the putter.
• Design a supporting limited edition putter grip for the product to be included on the assembled putter.
• Design a supporting limited edition putter cover to be included in the packaging.
• Design a limited edition packaging that could double as a display piece if desired by the customer.
• Concept & design the display piece that should hold the putter, a numbered certificate if authenticity, and the putter cover.
• Design supporting signage to be used in stores to promote both the standard assembled putters as well as the chance to win the limited edition version of the putter.

The "Star Fleet". A collection of the production putter heads during the QC process before being assembled and shipped to stores.

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