Digi Project - Digi Nation 2018
Digi will be having their big countrywide event on the 14th to 16th August 2018.
The activities will involve various community, both within and outside of Digi - Digizens and customers around the centre.
The 2-day activities planned are customer engagement, game themed dinner and team building activities.
Before developing the POSMs, agency is tasked to develop a 3-in-1/generic name that can be used throughout the activities.
The direction given is “Freedom”, but agency may propose other relevant names and include the rationale.
Our team has proposed quite a few options, this is one of them.
This typography design is inspired by the sleek and simplistic lines that illustrates a detail touch of the lifestyle in DigiNation,
how Digizens carry out activities (freedom to share, play & challenge), and interact with one another throughout the 2-day event.
Banner Design
Poster Design
*For the visual purpose only.
Agency: Geometry Global Kuala Lumpur
Client: Digi Telecommunications Sdn. Bhd (Malaysia)
Design Director/Art Director: Allan Teo
Designer: Shiau Wei Low
Copywriter: Eujin Choong
Client: Digi Telecommunications Sdn. Bhd (Malaysia)
Design Director/Art Director: Allan Teo
Designer: Shiau Wei Low
Copywriter: Eujin Choong
