Chiclets Rebrand
Oh those dainty little mints
Oh those dainty little mints
The Problem...
Chiclets are lost in the shuffle, widely unavailable, but an iconic bran.
The Audience...
Is inundated with gum options as all products are marketed very similarly. They are, however, knowledgeable that gum is know considered a lifestyle brand.
The Audience Appreciates...
That gum is just that. Gum.
The New Chiclets Must...
Deliver a feeling of nostalgia while setting themselves apart from a sea of homogenous brands.
Chiclets are lost in the shuffle, widely unavailable, but an iconic bran.
The Audience...
Is inundated with gum options as all products are marketed very similarly. They are, however, knowledgeable that gum is know considered a lifestyle brand.
The Audience Appreciates...
That gum is just that. Gum.
The New Chiclets Must...
Deliver a feeling of nostalgia while setting themselves apart from a sea of homogenous brands.
Logo redesign
Color and Flavor redesign
Packaging redesign
Chicletizer smartphone app
Brand reveal - teaser
Brand reveal
Apparel - women
Apparel - men
