"Smeshariki Zenit" is a project that brings together two of the leading Russian brand, animation and sports.
Media foundation nationwide media project "Smeshariki" is more than 400-episode animated series, loved by millions of children around the world.
"Zenit" is the most popular sports club in the country, combining the 12.5 million fans in Russia. "Zenit" - this is the only one football club, which became the owner of all the top prizes ever played out in the USSR and Russia.
Joint License "Smeshariki + Zenith" is designed to create a co-branded products in the overall style, with the inclusion of a well-known elements of both brands. Synergy of the two national brands of international renown will cover all spheres of interests of both children and adolescents. The main target audience will be families with children under the age of 12 years, as fans of "Zenith", and in general, fans of sports and healthy lifestyle.
It is Russia's only one licensed project which combines sports and animation brands, which will increase the emotional attachment to both brands.
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