BabyBOOM is an interactive video-clip that guides future moms and women who plan on getting pregnant how to successfully ensure that they don't accidentally drink during their pregnancy, as it could affect their future child's health and cause an irreversible damage. Usually, the answer as to whether or not the consumption of alcohol is harmful during pregnancy is a bit vague, and subject itself could be a bit touchy because people don't like to be told what to do with their lives. So I tried to approach the matter in a more lighthearted way, hoping that it could at least shed some light on the issue and help people understand the severity of the FASD disorder. 
This project was done as part of the annual FASD Awareness Day, a collaboration between the Visual Communication Department of HIT and Schneider Children's Medical Center of Israel.

Illustrator and After Effects || 2015