Helix Sleep
Helix Sleep is an online mattress retailer that personalizes the mattress-buying experience.
Using the company's pre-existing brand and styleguide, I designed a micro-site for a prelaunch campaign and updated the "Personalization Output" and "Leave a Review" pages with new illustrations and animations.
Role: Visual Designer, Illustrator
2015
Mattress Personalization Output
After completing a survey, the user is taken to the specs of his/her personalized mattress. I conceptualized and designed the layout to illustrate the four different metrics (feel, point elasticity, support, and temperature regulation) for both couples and individual users. The metrics are organized in a bullseye grid. As the user hovers over each metric icon, an animation appears, further explaining the metric.
I also created four animations to demonstrate the company's four personalization characteristics (feel, point elasticity, temperature, and support),
