New Real Fruit Smoothies
My objective was to execute the remaining pages for the launch of the New Real Fruit Smoothies campaign for McDonalds.com.
McDonald’s wanted to bring the Smoothie-drinking experience to life through the vibrant colors, tantalizing textures, and irresistible taste of fresh fruit blends. The goal was to craft a two-pronged strategy which aimed to raise awareness and encourage the tasting of the new flavors. The first engagement was to drive distribution through digital coupons. The next engagement was to enable users to create their own delicious works of spin art using bright colors inspired by luscious fruit. They could then post their smoothie spin art creations to Facebook and spread the word.
McDonald’s wanted to bring the Smoothie-drinking experience to life through the vibrant colors, tantalizing textures, and irresistible taste of fresh fruit blends. The goal was to craft a two-pronged strategy which aimed to raise awareness and encourage the tasting of the new flavors. The first engagement was to drive distribution through digital coupons. The next engagement was to enable users to create their own delicious works of spin art using bright colors inspired by luscious fruit. They could then post their smoothie spin art creations to Facebook and spread the word.
