Hari Raya (Eid al-Fitr) is the biggest festival of the year in Malaysia—a predominantly Muslim country—and this is reflected in the amount of advertising that is outputted. For Subaru, the print needed to focus on what's mainly a tactical promotion, but it had to convey a message of wholesome family beliefs. As with any festive season, Hari Raya is about love but also about forgiveness and starting anew—which made the idea of going home in a new car the perfect way to celebrate. Having safety features that constantly outscore other automobiles, the Subaru XV is the perfect family carriage, ideal for bringing the love back home.
