Hidden Talent
HR Agency
UK
Brand development
Just finished to work on HIDDEN TALENT the new HR brand. The company is an innovative on HR services market and has an interesting algorithm of action. The corporate motto is "Not dream, but reality!" Its also is the basic meaning of surrealism, one of the trends in modern art. I was inspired by the interesting idea to draw a parallel between painting and main customers corporate ideological component I realized that some of basic elements from Rene Magritte's "Son of man"(1964) could form the basis to the creation of HIDDEN TALENT new logo. As a result of this I got wonderful and memorable, bright and intelligent work which was immediately approved by client.
