For our Final Major Project, we created and launched Land Rover’s exciting new fashion brand, Luxe. A press kit exclusively designed to incorporate Land Rover’s heritage, the infamous lifestyle that it represents and personifies all that is great about the British outdoors. We produced a variety of items that all fit into our unique press kit: an invitation and folding envelope, a minature look book, a newspaper, a promotional poster and a magnifying glass.

The invitation is UV printed onto thick textured G. F Smith paper to give a luxurious finish to a collection of items that can be classed as natural and earthy. Partnered with the invitation is a uniquely folded envelope which has a printed log image onto thin paper and sealed with a gold sticker.

 

The poster was created using a risograph printer in which you print one colour at a time, changing the ink when necessary, meaning you have to layer up each design element resulting in no 2 poster's being identical. We really believe that this process modernises the kit and brings it up to date.

 

The newspaper holds the bulk of the information and visuals, allowing for viewers to have first look at the different areas to their collection. Produced at The Newspaper Club, we kept the layout minimalistic resembling a high end look book and made sure that the writing was kept small which works in conjunction with the imagery and the invitation. We provided the magnifying glass as a running theme of 'details', you can use it in the paper and the invitation has a small section of writing that if seen provides you with a free drink on entrance to the launch. 

Some example pages from our newspaper are below: