A mini project that required us to design and produce a perfume or aftershave packaging for an existing alcohol brand.

 

I chose Canadian Club whiskey as I thought this could easily be applied to one of my favourite decades, the 1940s. Channeling the Mad Men era, I incoporated the sophistication of their dapper suits and the roughness of their smoke and created a classic aftershave packaging with a token orange outline. Stylised in the structure of a cigarette carton, it strongly reflects the era and all it represents yet upholds the Canadian Club heritage and style.