redsheep is a team of arthouse wedding filmmakers & photographers. Passionate about all things cinematic: engaging storytelling, tasteful music and eye candy visuals - capturing both the tiniest details and the grandeur of the biggest moments that make your wedding day.
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With no consistent logo up until early 2014, redsheep Photo Cinema wanted a fresh branding to establish its visual identity to the market.
The origin of the brand is based on biblical concepts. Red, symbolizing the blood that was shed on the cross. Sheep - the lamb - was the main form of sacrifice before Christ. So I came up with --
Below are two of the other studies I considered. To your left is a record button, and the latter is a video camera icon x sheep.
Coming from an edgy san serif typeface, I opted to change it to a simple but rounded font to embody the soft, raw side of the animal the brand is representing.
But for some reason, the client wanted to retain it's existing and not to mention, favourite typeface - Helvetica.
Here's some screen grabs from the website, which for the record, I did not design.
I do not own all photographs and website screen grabs. They are from and under the property of redsheepphotocinema.com
