In late 2013 the Design Council was chosen to lead a consortium of European partners tasked with delivering the European Design Innovation Platform – a new EU Commission project targeting design as a tool for growth. The consortium were to deliver a series of live events as well as a digital platform for anyone interested in learning about the power of design.
Only were commissioned to create a brand that would encourage both design practitioners and individuals throughout businesses and public sector organisations to consider the value of design to a whole range of products and services.
The brand’s graphics system is based on the angles inherent to the European star — itself emblematic of independence, unity, renewal and hope. The system brings order to the visual language and promotes experimentation within European boundaries.
