Fission used our Preferred Facebook Developer expertise to develop an interactive giving tool, which supports the world’s top cancer researchers to find a cure. Using the faces of close friends and family on Facebook, Change 4 Cancer asks users to give one coin for each of their friends – and to invite their social media networks to get involved. Change 4 Cancer is undergoing optimization testing to understand the best messaging, imagery and design for converting different target audiences to donors.

This concept builds on the latest cancer philanthropy research that tells us we are more likely to give when is cancer touches our family and friends. Change 4 Cancer is being promoted to a new, younger audience of potential donors on Facbook who are now able to see and understand how their communities are at risk for cancer, make preventative gifts on their behalf, and invite others to do the same.