What does Subaru mean to you? That was the question posed to us with this branding campaign. Well, Subaru is no longer a teenage wet dream fostered from a long partnership with the Fast & Furious franchise. Today, Subaru is all safety, all performance. A key aspect of safety and performance in a car - scratch that - a Subaru is balance.
Think of a tighrope walker - if he wasn't perfectly balanced he wouldn't be able to perform. Now, if he is perfectly balanced, he wouldn't even need a safety net. That is the thinking behind every Subaru vehicle.
