Shierly Dewi Chandra's profile

The Tavern

Shierly Dewi Chandra
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the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
the tavern semarang branding the tavern graphic designer semarang graphic designer penang the tavern restaurant Restaurant Branding restaurant design bistro Restaurant and Bar menu design packaging design
The Tavern branding is for a restaurant located in Semarang, Indonesia.
 
Brief: Create a compelling art direction for the branding of the city's go-to hangout bar and restaurant. The demographic ranges from young adults to wine and beer drinkers. The Tavern serves Western dining where diners can enjoy a casual night out amongst their rustic and industrial interior.
 
Solution: The Leprechaun is a symbol of hideout and the secret gathering location. The fairy figure who is associated with celebration, good luck and beer is a reminder to viewers of what the restaurant offers. 
 
Art Direction: The Tavern's brand personality is the mix of sophisticated and classic design. The inspiration dates back to designs from 1900s era. A lot of refined detail, bold text and the monochrome black/white palette. Touch of Midas Gold - Nostalgic Vintage Illustrations - Refined Gentleman - Strong Classic Wordmark
 
Deliverables: art direction, branding, corporate stationery, signage, staff uniform, interior graphics, menu book, coaster and food packaging.
 
Date: October 2013
The Tavern
Published:
Shierly Dewi Chandra's profile

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Shierly Dewi Chandra's profile
Kuala Lumpur, Malaysia

The Tavern

The Tavern branding is for a restaurant located in Semarang, Indonesia. Brief: Create a compelling art direction for the branding of the city's Read More

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Attribution, Non-commercialAttribution, Non-commercial