OREO Annual Report 2015
About OREO
Oreo is a sandwich cookie consisting of two chocolate wafers with a sweet creme filling in between, and (as of 1974) are marketed as "Chocolate Sandwich Cookies" on the package they are held in. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Concept
OREO represent wonderful and happiness, when people eat an Oreo, they dont just simply eat it. They twist it, lick it, dunk it. Yes, they play with oreo! In another way, Oreo is more than just a cookie
So this annual report is full with bright and cheerful graphic.The design element is inspired by OREO cookie itself, readers will found out a lot of interesting design are build up by OREO cookie.
Design element
Oreo emboss design is one of the design emelent in this annual report, such as chapter title, each condition represent different chapter.
Selected emboss part also use as page numbering design
For the layout part, clean and simple is important to keep the whole book looks clean and high readability.
Using Oreo cookie to translate the boring data into interesting infographic such as world map, bar chart and pie chart.
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