Michael William Lester's profile

The World's Smallest Portfolio

The World's Smallest Portfolio
 
As part of a brief set by jelly London for the D&AD New Blood Festival, I was asked to get people talking about myself and my work. Before trying to achieve that, I wanted to ask a deeper question - What was it about my work that I wanted people to talk about?
 
For me, ideas have always come before style, so to communicate that I was an ideas-driven visual communicator I decided to shrink my portfolio, in size and content, leaving just a tiny book of visual ideas.
 
I took some old work, some new work, and some in between work, reducing each piece to just one image and one sentence. The whole thing was documented and tiny packages were sent off to some of my favourite agencies, complete with mini hand-signed magnifying cards.
 
*A Thank You - 20/10/15*
Thanks to all who viewed, shared, commented... I owe you a lot! Jelly London awarded me the winner of their brief, this lot wrote about it >> Adweek I Fast Company I Mental Floss I DesignTAXI as well as being a featured story on Bored Panda. I couldn't have done it without the wonderful support it gained on this platform so thank you all! And finally... after sending the package out to the art editor at Computer Arts I bagged myself a monthly commission in their magazine!
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The World's Smallest Portfolio
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The World's Smallest Portfolio

A tiny book of visual ideas.

Published: