Pencil creation:

 

Created in Adobe Illustrator

 

Target audience:

This project is directed towards people of all walks of life; young and old, male and female, and people who just love creative art.

 

Process:

This project started out as a simple, fun sketch, and then took a crazy turn into my imagination. I started to go with a steam-punk theme, from there I let my imagination run freely to experiment with my logo, adding mechanical components, wires, and even ink cartridges. I feel it represents a playful character that is precise, useful and ready to work. After many revisions, the poster was changed again to show the original process of how the logo was created, going from simple shapes, all the way to the final logo.