I recently had the opportunity to work with accupressure and self-care expert Lisa Wong, who is in the process of building her non-profit organization. Inspired by her father's stories during her childhood; Lisa wanted her logo to reflect a favorite tale about an elephant who was guided by a monkey pulling on it's ears. We worked together on concept, style, and color to create a logo that honored her father's whimsical story and invoked a sense of wonder while maintaining visual appeal for a broad age range.