Colgate Plax – Your breath
Bad breath is a problem for many people, but how do you talk about it without insulting someone?
For Colgate Plax mouthwash we illustrated a series of long press ads that over-exaggerated the bad breath problem in a comical style – don’t let your breath announce your arrival.
Teacher
Wedding
Surprise Party
Credits: Creative Director: Bibi Lotter; Group Head: Renata Vice; Art Director: Nobz Sibeko; Copy Writer: Vusumuzi Khoza; Illustrator: Francois Botes
