TATA Communications: Release the energy of everyone

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TATA Communications:

Formula 1™ Release the energy of everyone Campaign

areas : Partnership Campaign Pitch

clients : TATA Communications Ltd. and Formula 1™

roles : Concept, Design, Visualization and Brand Overview

Writer: Rob Sears Art: Ian Boyle and David Brown CD: Will Shepherd CE: Stephen Meade

TATA Communications is a leading provider of The New World of Communications. Seeking to raise its global profile, TATA announced a multi-year technology service and marketing agreement with Formula 1™ Management. With its undersea cables, TATA Communications will deliver world-class connectivity to all 20 Formula 1™ race locations globally. The joint efforts of our teams in London, New York and Mumbai saw to a successful pitch win. The brand idea ‘Release The Energy Of Everyone’ which we have previously created was further enhanced and infused with a sense of speed along the F1 stories. A large number of high impact communications are proposed to create awareness of partnership and to generate the TATA offices internally with F1 pride. The key message we bring across is that F1 can now achieve new performance levels with TATA’s new levels of connectivity.

TATA Communications:
Release the energy of everyone Campaign Launch

areas : Partnership Campaign Pitch
clients : TATA Communications Ltd. and Formula 1™
roles : Concept, Design, Visualization and Brand Overview

Writer: Rob Sears Art: Ian Boyle and David Brown CD: Will Shepherd CE: Stephen Meade

TATA Communications is a leading global provider of The New World of Communications, it leverages its advanced solutions capabilities and domain expertise across its global network to deliver managed solutions to multi-national enterprises. By amplifying the humanity, modernity and energy aspects on their existing brand guidelines, the team began building on a new brand idea: ‘Release The Energy Of Everyone’. With this brand idea, TATA believes that their purpose is to connect the endless energy found among people and to release it to bring new progress and productivity in businesses around the world. A suite of press and online awareness advertising was created along side interactive exhibitions and events. Under a sub-branding named ‘Energised’, many rich-media internal communications was created to share TATA business brand strategy with the global team.