The most recent visual identity update for BOV was launched in early 2013, with the focus placed on creating an identity the general public can easily relate to, putting the attention on emphasising the customer-centric nature of Bank of Valletta
The new BOV logo projects a stylised, contemporary look. The acronym BOV is highlighted and positioned above the full name of the organisation. The corporate colour burgundy, synonymous with the brand since its inception was retained hence enhancing brand recognition.
JPA was also entrusted with the design and implementation of the full rebranding process, including signage, collateral, stationery, audio, video and digital design for the bank’s new brand identity.
