Maxwell House has a reputation for being present in every 60 year old's coffee maker, until now. The new target market for Maxwell House is the "coffee snob, and in order to cater to our new audience Maxwell House is repositioning itself as an instant alternative to craft coffee using our new spokesperson Max House. Max is on a mission to prove to every coffee snob that crafting simply tastes better with craft coffee. Follow his journey below.

 

ART DIRECTORS: STEFANIA WALKOWIAK AND CHEYANNE LUNA