“Produce a compelling A2 poster that effectively communicates your chosen phobia. Research your selected phobia thoroughly, through a range of research resources (not only the internet).
Based upon your research, write original copy (20 words appropriate to your design concept) which evokes / conveys the unique experience of your chosen phobia. Consider a ‘brand world’ for your phobia, to examine its essence, core values and tone of voice etc.
Importantly, due to the expressive potential of this project, there are no limitations on software usage, or the use of other appropriate materials, construction, lighting, and context.”