Viola Rebranding
The rebranding challenge included the need to reposition the agency at par with the best in the industry, and to have an extension of the brand, to support it's different business units.
Based on the insight that the company is referred from it's full name i.e Viola and not it's short form 'V' which was used earlier. Also the agency was moving to a more creative space, and this gave the basis to capitalize on the idea of 'more' for different verticals.
