During the development of the creative concept, we realized that the planned comprehensive advertising campaign
is the first of this scale in Lenovo Russia.
That's why we decided not to do the complex activation and mechanics. We wanted to come up with a simple,
but not a standard game mechanics that will attract people's attention to the brand Lenovo.
Each Lenovo smartphone has its own target audience.
Within the concept we presented a collective image of the target audience. Then we entered into communication some striking characters with whom people can identify themselves as part of the gameplay.
The contributors:
Illustrator: Stacey Mews
Art-Director: Andrey Petruhin
Creative Director: Pasha Raikov
Assistance with graphics and banners: Olga Dashkevich
Creative Director: Pasha Raikov
Assistance with graphics and banners: Olga Dashkevich
