Making use of the media’s transparent properties, the advertisements displays the interior workings of the media space. Giving the visual of Duracell powering the entire box, as well as the whole bus stop, this concept emphasises on Duracell’s capability of powering electronics that requires a large amount of power. With the fluorescent light rods that automatically light up at night, the illusion that Duracell is responsible for the city’s lights further implement that Duracell is reliable, hence ‘trusted everywhere’.

A collaboration with Hariz. Aug, 2014