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Maurice LaCroix

JANG DUNG GUN
Maurice LaCroix brand ambassador 
 

 
 
Jang Dong Gun is wearing watches by Maurice Lacroix because of their outstanding quality and exceptional precision. The native Korean is an accomplished actor and musician who enjoys popularity and critical acclaim all over Asia. When he played in the Chinese version of the classic French novella Dangerous Liaisons in 2012 he learned Mandarin specifically for this role. It is this ambition and craftsmanship that Jang Dong Gun shares with Maurice Lacroix. 
 
 
 
FC BARCELONA
Maurice LaCroix brand ambassador
for the Pontos range
 
 
 
Since the club was founded in 1899, Barça won the UEFA Champions League four times. In 2009 they became the first ever football club to win six out of six competitions in one season, among them the Spanish Primera División, the UEFA Champions League and the FIFA Club World Cup. 
Their top forward Lionel Messi is commonly referred to as the best football player in the world being the all-time top scorer in both national and international high-class competitions. The collaboration of Maurice Lacroix and FC Barcelona represents a passionate homage to the tireless pursuit of perfection.
TRAVEL GUIDE
 
 
A pre-arrival application in the form of a travel guide, designed to show popular tourist attractions of Switzerland
and the desired activities perfect watch partner. Whether youre attending the Zurich Opera, or Climbing Jung Frau Joch
Maurice LaCroix will Keep you stylish and on time.
 
 
LIVE WEBCAM DISPLAY
 
 
This unique pos, incorporates a live display broadcasted straight from the Maurice LaCroix flagship stores across the globe.
Be in the right place at exactly the right time, is the tagline along with a best selling time piece all synced up to show the exact time for each time zone.
DESIGNER: Dean Ira
COPYWRITER: Günter Zumbach 
 
 
Two Running campaigns created in accosiacion 
with Service Plan SuisseThe Unversity of St Gallen
and Maurice LaCroix
Maurice LaCroix
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