Climate change is the most severe problem that we are facing today. The creative brief was to develop a campaign help tackle climate change, in a chosen area.
My concept was to start-up a climate change awareness group targeted to saving the Polar Bears. Informing people of the effects of climate change globally.
The box is kept extremely minimal with just the copy ‘Polar Bear’ written in Bebas, which is identical to WWF’s new signature font WWF regular. We added a hidden touch to the copy text and the WWF logo, weI printed it with thermochromic colour changing ink which turns transparent at 27 degrees.This was done to show that the polar bears are disappearing, but it can be stopped.
The polar bear candle would be sent out monthly is set up, the donator would be sent a candle. Once the box is opened a message under the lid reads; ‘Thank you, your donation has helped preserve the polar bear and their habitat... can you save one more?’. Digging into the adoption and the bear itself, it is then up to the donator whether to burn the candle or keep it as an ornament.
