Client：曼都髮型 Mentor
Directed by Bito
Creative Director：劉耕名 Keng-Ming Liu
Producer：龔茵 Elise Gong
Concept：李竺潔 Chu-Chieh Lee / 徐光慧 Sylvia Hsu
Script：徐光慧 Sylvia Hsu / 黃心怡 Vicki Huang / 龔茵 Elise Gong
Designer：李竺潔 Chu-Chieh Lee
Lead Animator：李竺潔 Chu-Chieh Lee
Animator：吳昱緯 Phil Wu / 鄭凱文 Kevin Cheng
Music & Sound Design：三十而立 Sincerely Music
Directed by Bito
Creative Director：劉耕名 Keng-Ming Liu
Producer：龔茵 Elise Gong
Concept：李竺潔 Chu-Chieh Lee / 徐光慧 Sylvia Hsu
Script：徐光慧 Sylvia Hsu / 黃心怡 Vicki Huang / 龔茵 Elise Gong
Designer：李竺潔 Chu-Chieh Lee
Lead Animator：李竺潔 Chu-Chieh Lee
Animator：吳昱緯 Phil Wu / 鄭凱文 Kevin Cheng
Music & Sound Design：三十而立 Sincerely Music
曼都髮廊想在台灣五月母親節眾多喧鬧的電視廣告中，被突顯出來，
並結合今年髮型主軸「自然」。我們認為只有簡單清爽的風格才能達成，
所以回歸髮型最基本元素「線條」，去聯想大自然風景。
畫面用線條模擬髮型，也模擬一種自然場景，
如俐落短髮像落在屋頂上的雨滴; 潤澤長髮是風吹拂而過的草原等。
旁白採用形容髮型的簡短詞彙，音樂則以樂器融和大自然聲響。
This work is a TVC advertising for Mentor, which is a global salon based in Taiwan.
To stand out during Mother’s day season and match their annual direction of ‘natural’, we came up with the idea of using the basic line to imitate different basic hairstyle. The visual designed in clearly way and with special sound effect in the background, we caught people’s eyes in no time.
Short hair is neat like rain falling on the roof; long hair is soft as the prairie flickering gently in the wind; layered hair bring out the attention like rolling thunder; kinky hair is fluffy like cloud; wavy hair is graceful as breeze and straight hair is gliding like flowing water.
