A group project completed during second year on Visual Communication at the Arts University Bournemouth.
One Earth is an app based initiative, working with WWF to inspire the younger generation to get involved with preserving our planet.
The app encourages the always on generation to make small changed in their day-to-day lives, that will have a positive impact on our planet.
Through gamification, the target audience of 14-24 year olds can collect in-game achievements. Through social media, they can then share these achievements, motivating others to do the same.
This then motivates users to complete challenges throughout their day.
