I’ve chosen the topic of the connections made from ancient roads beceause I believe that they are not only a means for people’use but also a strong symbol of coexistence between past and present and, why not, future. Romans have built ther city following a geometrical diagram made of squares and straight roads that cross each other giving the idea of a complex network. But it is not a real complexity because when you walk around the city even if you don’t know exaclty every corner you are pretty sure that each road you follow is going to bring you somewhere. Therefore while I was sketching my logo I’ve thought that this idea of simplicity-complexity was exaclty the one I wanted my logo to contain.
I’ve decided to use an old map of Rome’s streets as starting point for my logo. I’ve chosen a particular map where roads are highlightened in order to build easier a sort of grid. This kind of ancient roads create a perfect regular network that is suitable to my idea of a logo built on connections, designed as a label that represents modernity on the one represents ancient times.
So these are my keywords for the project:
center
organization
regularity
network
geometrical
practical
For the cover of the brand manual I've decided to use the same shapes of the logo, in order to give continuity and visual coherence.
Qui è disponibile il PDF consultabile del brand manual / Here the PDF for consulting the brand manual
