NYU Welcome Week 2015

nyu New York University nyu welcome week welcome week orientation Music Festival festival

N Y U W E L C O M E W E E K 2 0 1 5

Visual Identity, Branding, Graphic Design, Print Design, Illustration

Every year, New York University's Student Resource Center hosts Welcome Week for new first year, transfer, and visiting students. NYU Welcome Week 2015 was themed music festival and I had the privilege of designing large-scale branding for the renowned university tradition. My designs reached an audience of over 6,000 incoming students, 300+ upperclass leaders and staff members, as well as the general university population.

Welcome Week sets the initial impression new students have on the time they will spend at NYU. The goal of this project was to design an inviting and fun concept that would encapsulate the vibrant, global university life at NYU as well as the exciting, unique, summery experience of music festivals through bright colors, funky patterns, and heavy layering. The final outcome was a design that would spark memories of a festive and lively Welcome Week through mementos such as wristbands, postcards, and buttons given to the new students.

P O S T C A R D

The postcard was the very first branding collateral material that introduced the new students to NYU Welcome Week 2015 and related programs. It also served to direct students to social media accounts.

T - S H I R T

T-shirts were created for the 4 groups of Welcome Week staff, represented by 5 different colors. The groups included 300 leaders (two colors), transfer ambassadors, 12 captains and 9 professional staff members, and commuter assistants.

S O C I A L M E D I A & E - M A I L

Graphics were created for social media and e-mail newsletters to communicate with students before and during Welcome Week and promote events.

E V E N T F L Y E R S

I designed a unique look for each Marquee Event of Welcome Week. Every event had its own individual look and feel, but at the same time I kept overarching elements throughout for consistency. These graphics were posted online and showcased on TV screens throughout NYU as well as in Madison Square Garden during one of the Marquee Events, Presidential Welcome and Reality Show. I also designed postcards highlighting programs for commuter, transfer, and grad students.

W R I S T B A N D & F L A S H T A T T O O S

Keeping with music festival tradition, wristbands and flash tattoos were given to the students. The wristbands were presented for entry to Welcome Week events and the flash tattoos were a spirited way for students to showcase their excitement for Welcome Week.