The 50’s genuinely pushed the idea that products will modernize and update our lifestyle and how purchasing more conveniences will result in a happy and successful society, as true Americans should be. The fact that mass production would somehow affect the future of the environment, in which we depend on, was not a regarded issue. It was more important to get their idea out onto the market to make profits rather than to consider how their materials and emissions would be received by the earth, resulting in global environmental health distortions. This thinking very much so remains. As products become more advanced, they become more useful to us, resulting in more materials consumed. This open source footage from the 50’s and 60’s is composed in order to create an introspection on how you choose and how you feel about that process.
This is a small scope of the project, to view the full project visit cargocollective.com/theeasyway