Mesh
Mesh is a Systems company that owns a very large and extensive Content Management System that allows you to maintain multiple sites with ease, run competitions, create vouchers and get statistics one everything you could ever possibly need.
The brand is based around the idea of a system that whats to connect with it's audience.
There are many reasons to have a CMS but the main reason you would want one is to maintain constant updates and connections with viewers to keep them activly engaged and interested. And this is where Mesh excels and so to refelct that in the brand I looked to the famous Michelangelo painting of Adam and God which depicts a god desprate to connect with man.
Michelangelos painting give to ground for a humerous illustration of a Robot (system) reach out to connect with the user in a way which instantly gives the concept more strength as it translates in to the same desprate connection because we understand what it is referencing as the painting is a ubiquteous part of our visual vocabluary.
Robots? The robots are a fun way of giving character to something that can appear to a client as a bit of smoke and magic. Since the web is untangible there was a need to give it something that we could recognise and associte with. While brainstorming I hit SEO and got thinking google...crawling...robots. They are a tangible symbol of a system and they provide a fun quirky personality to the brand.
The brand is based around the idea of a system that whats to connect with it's audience.
There are many reasons to have a CMS but the main reason you would want one is to maintain constant updates and connections with viewers to keep them activly engaged and interested. And this is where Mesh excels and so to refelct that in the brand I looked to the famous Michelangelo painting of Adam and God which depicts a god desprate to connect with man.
Michelangelos painting give to ground for a humerous illustration of a Robot (system) reach out to connect with the user in a way which instantly gives the concept more strength as it translates in to the same desprate connection because we understand what it is referencing as the painting is a ubiquteous part of our visual vocabluary.
Robots? The robots are a fun way of giving character to something that can appear to a client as a bit of smoke and magic. Since the web is untangible there was a need to give it something that we could recognise and associte with. While brainstorming I hit SEO and got thinking google...crawling...robots. They are a tangible symbol of a system and they provide a fun quirky personality to the brand.
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