Brand: 18 +
Product: Energy drink
Segment: Middle priced
Corporate identity «18+» was created with three brand lines (tiger, speed, nightclub) that to show cosmopolitan character of brand and allocate it among images of fires, waves, electricity which were used by competitors. Brand name «18+» symbolizes ban to sell teens who are not 18 years old. Image of animals are usually more remembered, thats why we chose this way."
Package design: Begzod Uzakov
Corporate identity: Jamal Akbarov, Aziz Yusupov
Corporate identity: Jamal Akbarov, Aziz Yusupov