The concept: Whether is it how someone simply looks or performs an exercise with Under Armour they will look like an athlete. 

Go ahead, see if you can hold back the laughter. 

Headline: You want to work out, we want you to look legit

Body Copy: Working out can be your happy hour, make sure you look the part. 

Headline: You want to work out, we want you to look legit
Body Copy: Craming the gym into your day can be difficult, make the time to look the part. 

Headline: You want to work out, we want you to look legit
Body Copy: Anyone can feel out of place at the gym, we will have you looking so good you will fit right in.

This is where Under Armour would encourage people to post the funny photos they have taken or see at the gym. #gymfails for those who failed to look #legit.