For Cyber Monday in 2012, Rainbow Sandals Singapore ran a 24-hour Cyber Monday promotion for its Facebook fans.
On 26 Nov, for 24 hours only, black Men’s and Women’s sandals were sold at a $30 discount. The code for the "Black Market" deal was revealed to fans who liked the page, and those who hadn't yet liked the page were directed to do so.
On 26 Nov, for 24 hours only, black Men’s and Women’s sandals were sold at a $30 discount. The code for the "Black Market" deal was revealed to fans who liked the page, and those who hadn't yet liked the page were directed to do so.
For five days leading up to the start of the sale, we ran ads and kept the sale top of mind with Cyber Monday shopping tips. The first Cyber Monday Black Market order was received at 12.19am on 26 November 2012. It was the Best Sales Day recorded in 2012. From 21 to 26 November, the fan base grew by over 25%.
