Cosmetic surgery is a big business, and one which takes itself very seriously. It seems as though there are two common threads these types of businesses makes when it comes to their website:

 

- A very clinical look

or

-A female-centric stance

 

But just like any other product or service, the market is never that small. I know friends how have had moles removed with lasers, skin issues fixed out with creams and even my mum showing an interest in getting rid of her laugh lines (I must be a hoot to be around)

 

So I decided to take some basic imagery to show how it can be used on a very particular and specific image based industry to bring a bit of an offbeat but purposed feel to it.

Firstly, if you're wondering where I got all these images, it's time to bookmark your new favourite site. Unsplash is a free to use image site which uploads 10 new photos every 10 days and it is a treasure trove of amazing imagery fit for any occasion. I can't reccomend their stuff enough. It makes for perfect phone and desktop backgrounds, and in this case, great images for showcasing an idea.

For idea of what treatments to go for, I took the site my mum mentioned (http://www.snowberrylane.co.uk) and had a lok at some of their treatments. They seem to focus on the former idea of a more professional feel to their work and not that "girly" look you get on some sites. A lot of the language on site was very straight forward and didn't ever go over the head of a reader with too much medical lingo. That's why I decided to start off by using an image you wouldn't expect to see on a site like this and juxtaposing it with a highly relevant title. Hence... ostrich in a field.

A very smple image but it plays on ideas we all know and have seen in the past, even if it's an urban myth of sorts that an ostrich even would hide its head.

 

I matched the Calibri font currently on site and tried to keep the image as clean as possible as it just looks fantastic.

 

Of course it would look a bit crazy on the site and the association of an animal like this with a cosmetic clinic might not be the best idea, so a shift towards a normal looking photo (in an exciting situation) plays much better.

This is a simply photos of a bride to be or wedding guest checking her makeup in the mirror. The picture deomnstrates to us someone having perfect skin and is suited to showing us as a site visitor the importance of what you'd be about to read. 

 

I also did the most subtle of changes by bolding the text to push home an idea of significance and importance to what we're looking at, and sitting it at the top so as not to get in the way of the woman (and potential customer) having their view obstructed.

Now in this image I've taken a very dark looking scene, and I am using that natural dimness to push fous on the center of the image. The message is simple and clear cut (just like the waves) and is italicised to fit in with the motion of a wave.

 

I've also put the text in the middle unlike the previous two images because I think it would make a good showcase page on a site. Imagine visiting a site and this takes up most room above the fold. It would definitely attract attention.

I really like this photo as its the kind of thing I'd dexpect to see on my Instagram feed with an inspritional quote plastered in front of it.

 

The text is off to the left to not intefere with the message of the image (feet by waves getting washed away).

 

I originally had the text covering the entire image from top to bottom as an overlay of sorts, but it got in the way too much.

So what do you think?

 

Is it possible to make cosmetic advertising have a natural and real world feeling that many are missing? Or is it best to stick to the tried and tested official looking, surgical leaning imagery?